Sampling a Population for Survey Role Play Activity

Read Chapters 8 and 9 of the textbook: Sharpe, N. R., Veaux, R. D., & Velleman, P. F. (2019). Business statistics (4th ed.). Pearson.

 

You have been hired as a marketing consultant in your company, or a company or public service organization of your choosing. The organization is asking you to identify a sample population to determine the demand for a product or service they are planning to offer. You will need to provide an unbiased sample survey that best represents the population.

In your post,

  • State the organization’s industry or purpose.
  • Identify the product or services selected for conducting the survey.
  • State the problem that the product or service will solve.
  • Explain what the organization wants to learn about the product or services from the survey.
  • Explain how and where you determined your sample population and why your sample choice will get you the data you need.
  • Determine a sample size that will adequately represent the population for your example and how you determined this is an adequate sample size in your survey.

Guided Response: Your initial response should be a minimum of 300 words in length.

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